As a business owner, it’s important to understand the main use of a business brochure and the elements to include in it. In this article, we’ll discuss the most important parts of the brochure and then link to some resources so you can get a template business brochure.

 

You should focus on the prospect’s problem that you can solve for that kind of prospect. For example, you can create a brochure to appeal to the problems you solved for your largest customers, and then get the brochure in front of prospects with the same problems. Then, you can change the brochure template to appeal to the problems you solve for smaller customers, and get it to similar prospects. This kind of customization allows a pre-printed brochure to at least be targeted to a like-minded group of prospects.

 

When you talk about your product features, make sure to include the benefits to the prospect. For example, a feature is, “Open 24 hours a day”, and the benefit is “So you can use our service according to your schedule.”

 

Decide how far down the purchase path you want the brochure to take the prospect. If prospect must contact you to sort through complex pricing issues, then work on the brochure to try to get them to contact you. If your product is simple to explain and they can just visit your store to purchase, then consider short print runs of the brochure and include urgency-creating “calls to action” like, “Come see our December discounts.”

 

Don’t forget to offer a couple ways for a prospect to take the next step in the sales process, whether that if calling your business, filling out an online form, or visiting your store.

 

Here are a few links to template business brochures:

 

 

 Modern Business Associates is an HR company that frequently helps companies with their business forms.  As a Professional Payroll and HR outsource organization, our clients rely on us to help them effectively deal with these kinds of topics.